VERITAS stokes SMB channel

Storage software vendor VERITAS will equip SMB-focused resellers with the tools, training and support to boost sales into this fast-growing sector with the launch of a new segment of its partner programme across the Gulf, Levant and North Africa.

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By  Stuart Wilson Published  July 22, 2004

Storage software vendor VERITAS will equip SMB-focused resellers with the tools, training and support to boost sales into this fast-growing sector by launching a new segment of its partner programme across the Gulf, Levant and North Africa over the summer months. “Our reseller community continually provides us with pertinent insight into the Middle East’s SMB market, and something we hear frequently is that smaller and mid-size businesses have a very straightforward approach to data protection,” said Katie Spurgeon, regional channel manager for VERITAS Middle East. “SMB’s want greater peace of mind around three key areas: knowing that all their important data is backed-up fully, that they can recover all this data at any time easily and quickly, and that overall data management is as simple as possible. Based on this feedback, our regional resellers now have the tools available to address all of these business needs with potential and existing SMB clients.” Alongside a range of specific products catering for the needs of SMB customers, VERITAS will provide reseller launch kits with focused sales and marketing tools and support its SMB channel through its web presence. SMB resellers will also be able to participate in the VERITAS Advantage Programme — a point-based rewards programme offering free training and participation in sales promotions. VERITAS also plans to align more closely with Microsoft Certified Partners on specific sales prospects. VERITAS will meet its regional value-added distributors during the next two months to kick-start the SMB drive and will back this up with a series of regional roadshows in up to a dozen locations across the Middle East and North Africa. These events will target end users and resellers as VERITAS looks to ramp up both customer demand and channel breadth during the second half of 2004.

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