Tul signs with Almasa

Graphics card manufacturer Tul is set to extend its UAE distribution contract with Almasa IT Distribution to cover the entire GGC, North Africa and Levant.

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By  Alex Malouf Published  July 21, 2004

Graphics card manufacturer Tul is set to extend its UAE distribution contract with Almasa IT Distribution (Almasa) to cover the entire GGC, North Africa and Levant. Almasa will sell the full range of the Taiwanese manufacturer’s products including its high-end consumer graphics solutions. “We are looking at product sales of 10,000 per month initially and with Saudi Arabia and Africa, Almasa should comfortably hit this number,” said Willie Huang, senior sales manager at Tul. “For the Middle East, Tul is targeting users both through our own brand and also through agreements with regional assemblers. Many local companies are interested in carrying their own brand graphics cards and we are looking to customise our products for these clients.” The Taiwanese company is an ATi Add In Board partner and has a range of products based on ATi’s range of chipsets. Tul is looking to move up the value ladder and sell increasing numbers of high-margin high-end video cards, instead of the budget offerings that are the mainstay of its sales in the region. Tul will be working closely with Almasa to promote its offerings, with plans already underway for an event at GITEX, possibly as part of plans ATi is drawing up with partners to increase regional brand awareness. Tul already has exclusive distribution deals with local players in Iran and Egypt, and has set itself a target of moving 50,000 cards a month over the next 12 months. Almasa has signed up a number of graphics card manufacturers recently.

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