Etisalat unveils e-company

Etisalat has unveiled its one-stop online shop, e-Company, formed from the merging of its key business units — web access, online services and e-solutions. The merging of its Emirates Internet and Multimedia (EIM) and Comtrust units will enable a single point-of-contact for customers.

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By  Alicia Buller Published  July 15, 2004

Etisalat has unveiled its one-stop online shop, e-Company, formed from the merging of its key business units — web access, online services and e-solutions. The merging of its Emirates Internet and Multimedia (EIM) and Comtrust units will enable a single point-of-contact for all of Etisalat’s e-solutions, primarily with the aim of leveraging value for its customers. e-Company will offer advanced e-solutions and data services to consumers, businesses and governments throughout the region — with greater focus on enterprise customers than previously. As such, the UAE telecoms provider hopes the initiative will hold it in strong stead as the government opens up the sector to private bidders in 2005. This move will follow the opening up of Saudi’s telecoms market later this year — paving the way for regional providers to offer services across different GCC countries. In light of the burgeoning telecoms market and the region’s increased foray into the digital economy, Etisalat chairman, Dr Mohammed Khalfan bin Kharbash, has taken the initiative to streamline the company and push Etisalat into a more e-based, customer-centric direction. “By combining the capabilities of EIM and Comtrust… we will be able to deliver optimum value to our customers. Our vision is to drive the development of the digital economy, in the UAE and across the region. This [merger] has played a crucial role in creating this opportunity,” says Mohamed Omran, Etisalat’s acting president and chief executive officer. Etisalat intends to give the e-Company its own management in order to avoid bureaucracy and allow it to compete in the region with fast and flexible response. “By creating a single unit, we are positioned to maximise the efficiency of our operations, to exploit new opportunities that arise in the market, and to provide [quick] response to our customers’ requirements,” says Ahmed Abdulkareem Julfar, newly-appointed general manager at e-Company.

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