Maxtor reveals GITEX plans

Maxtor will whisk its distributors and channel partners away from the hustle and bustle of the GITEX exhibition floor this year. The company will use an executive suite at a nearby hotel instead as it sets out to explain its transition into a ‘market-focused company’.

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By  Stuart Wilson Published  July 15, 2004

Hard disk drive (HDD) vendor Maxtor will whisk its partners and customers away from the hustle and bustle of the GITEX exhibition floor this year. The company plans to use the relative calm of an executive suite at Emirates Tower Hotel as the location where it will explain its transition into a ‘market-focused company’. Maxtor’s ‘market-focused’ ethos is founded on the belief that the storage industry has reached a critical inflection point and is no longer just about the technology. Maxtor has instead committed its time, efforts and R&D money to the development of ‘market driven’ products, services and programmes. Maxtor will also officially open its regional office at Dubai Internet City on October 5th. “Effectively, we will be better positioned to promote our growing customer base and partners both in the Middle East and Africa region and globally, through value add solutions that are highly flexible, market focused and cost-effective,” explained Didier Trassaert, VP at Maxtor EMEA. “We will have a stronger presence at Gitex this year, during which we will be celebrating the official opening of our Middle East office,” added Trassaert. “We will be meeting with our partners and customers in a relaxed environment to discuss market demands, opportunities, issues and plans they may have as well as share with them our plans for the region.” Rajeev Mukul, General Manager, Maxtor Middle East, added: “The opening of Maxtor’s Middle East operation reiterates the company’s commitment to the Middle East consumer and the enormous potential that the market has for storage solutions. Firstly, having a local presence in the Middle East comes in line with Maxtor’s desire to deliver on the specific storage needs of each market they are present in – part and parcel of being a market focused company. Secondly, it will provide Maxtor’s valuable partners and customers in this market with local support.” Maxtor is pushing hard to expand outside the traditional HDD vendor customer base consisting of PC assemblers. External HDD devices are opening up retail channels for vendors such as Maxtor and the emergence of digital entertainment devices is also creating a new market to sell into.

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