ViewSonic reaches out

Monitor vendor set to target resellers with Middle East channel programme

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By  Published  November 30, 2006

Audiovisual vendor ViewSonic has revealed that it is preparing to launch its first ever reseller channel programme in the Middle East. The company recently went live with its “Go Partner” initiative in Europe and now plans to introduce the scheme to the Gulf once it has completed a series of tweaks to account for market differences.

Speaking exclusively to Channel Middle East, regional director Aaron Fright confirmed resellers would be able to learn more about membership to the programme in early 2007. “We are going to do it at the beginning of next year,” he said. “What we are looking to do is galvanise the reseller community by rolling out the programme that we’ve just rolled out across Europe and Russia. In Asia and the US we have something called the Finch club — we used to have that in Europe, but we’ve refined that and tried to fine-tune it a little bit to make it more attractive to resellers and add more value,” said Fright.

Until now, ViewSonic has only operated a programme for its distributors so the creation of a reseller scheme is set to represent its first attempt to address the first tier channel with a dedicated initiative.

Fright says partners which qualify for the accreditation scheme will gain a host of benefits including special offers, product information and even early access to some product lines. In Europe, the Go Partner programme is divided into three categories — Business, Enterprise and Premiere — with partners receiving such perks as a monthly newsletter and subsidised online demo products.

Fright says he is now ‘adapting’ the scheme so that it can be replicated in the Middle East. “You have to take into account that business thresholds of a reseller in Western Europe may not reflect a reseller in this region or certain products that a reseller can qualify for may not be appropriate here,” he said.

“And even within that, a reseller programme within one market here may need to be a little bit different to another market here.

ViewSonic’s Middle East business is lumped in with its European arm, which recorded a US$3.4m profit on sales up 26% year-on-year to US$19.8m during the last quarter.

That growth was largely due to soaring demand for LCD monitor and LCD TV screens with the Middle East cited as one of its fastest growing territories.

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