Switz Group bakes a new wireless supply chain

Intermec, the wireless supply chain vendor has announced that it is currently implementing its mobile computing solution for one of the largest bakery groups in the Middle East, the US$60 million Switz Group.

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By  Maddy Reddy Published  July 13, 2004

Intermec, the wireless supply chain vendor has announced that it is currently implementing its mobile computing technology solution for one of the largest bakery groups in the Middle East, The Switz Group. The solution is to be rolled out to the Switz delivery fleet, which is constantly on the road and trying to meet market demand. The US$60 million Switz Group operates through production centres in Saudi Arabia, UAE, Oman, India and trading operations in bakery and confectionary ingredients across the Middle East as well as in Singapore and the Philippines. The bakery group's distribution network which extends to over 300 trucks, delivering to thousands of retail outlets throughout the Middle East was faced with a challenge of controlling it's supply chain. “In order to market ambient, fresh, good quality products and meet peak market demands the group needs more timely market information about our sales, products (sales, returns and stales) and customers. This information has to be reliable, accurate and up to date. With the Intermec solution we will be better able to manage throughput, which in turn will increase our route productivity and reduce stales,” explains Noshir M. Chinwalla, the CFO & CIO of the Switz Group. “Our mobile computer and printer hardware combined with the RoutePro32 software provides a powerful solution for Switz which will empower their sales and marketing departments with real time information. We are undoubtedly recognised as the industry’s leading mobile computer company and have thousands of these products installed in distribution companies throughout KSA and the rest of the Middle East,” says Colin Summers, regional manager of Intermec in the Middle East. The vendor claims its devices can also withstand high humidity conditions, in temperatures often in excess of 60 degrees and in open areas of severe dust and sand. In addition it’s common for the devices to be accidentally dropped on concrete floors and roads. After a detailed selection process, which included the assessment of a number of potential suppliers, the Switz Group chose Intermec’s 700 computers. The mobile vendor’s 700 series colour mobile computer, which runs on Microsoft Pocket PC is powered by Intel Xscale processors and Arabised RoutePro32 route distribution software. The application provides inventory management, product pricing, customer and sales history, route management and communications. RoutePro32 manages route inventory from the time the trucks are loaded through to the end of the day, allowing sales representatives and drivers to spend more time in front of customers. Mirnah Technology Systems of Riyadh, Saudi Arabia, Intermec's regional partner will supply, train and support Switz personnel throughout the contract. Intermec and Mirnah claim Switz can expect a return on investment (ROI) within 12 to 18 months.

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