Gemplus boosts STC's mobile data services

Gemplus, the French smart card technology developer, has conducted a vast over the air download campaign to support the value added service (VAS) offering of Al Jawal, the mobile unit of Saudi Telecom (STC).

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By  Richard Agnew Published  July 4, 2004

Gemplus, the French smart card technology developer, has conducted a vast over the air download campaign to support the value added service (VAS) offering of Al Jawal, the mobile unit of Saudi Telecom (STC). The project saw Gemplus deliver an Over The Air (OTA) platform and dynamic SIM Toolkit solution to ease access to Al Jawal’s SMS-based VAS portfolio, Abwab. Al Jawal deployed 6.3 million SIM cards to its subscribers, embedded with an engine that Gemplus then personalised with 6Kb of data per card remotely. “We wanted to deploy varied and personalised VAS to our subscribers but were looking for a fast time-to-market and flexibility,” says Jameel Al Molhem, Al Jawal GM, marketing. “By going down the post-personalisation route, we were able to deploy Dynamic SIM ToolKit-enabled SIM cards to the field, and then add the services at a later date via the OTA gateway,” he adds. The Abwab services form part of Al Jawal’s efforts to raise revenues from data services and prepare for impending competition in the Kingdom’s mobile sector. The service has been subscribed to by around 15% of its post-paid users, according to Al Jawal. It is also planning to extend Abwab to its pre-paid subscriber base this year. The Dynamic SIM ToolKit solution has enabled Abwab to include a range of updateable information on demand services, including prayer times, business and financial news, fun and sports menus, weather and stock reports. The platform, which is able to support 120 service requests per second, also allows the operator to manage the services available on users’ SIM cards remotely, through service updates, deletions and information changes relating to Abwab subscriptions. Gemplus is positioning the SIM Toolkit solution as a means to allow operators to better maintain their relationship with users once their subscriptions are up and running.

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