Orient Planet secures new account

US Robotics has appointed Orient Planet as its PR agency for the Middle East region.

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By  Neil Denslow Published  June 30, 2004

US Robotics has appointed Orient Planet as its PR agency for the Middle East region. The move marks part of the networking company’s drive to focus its marketing strategy on developing broadband connectivity, as well as the wired and wireless networking segments. Orient Planet already handles a number of companies in the IT space, including Panasonic, Fujitsu Siemens Computers, mro software, Adobe, Bea and McAfee Security, as well as Dubai e-government. This experience was a key factor in US Robotics’ decision to award Orient Planet the account. “U.S. Robotics is an established name in providing value-added connectivity solutions to global markets. Being a specialist solutions provider, we were looking for a regional marketing communications partner with proven expertise in the GCC region and a thorough understanding of the local IT sector, to support our marketing strategies in the Middle East, especially in the GCC region,” says Yusuf Syed, regional manager Middle East, US Robotics.

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