Mindware set for Jebel Ali

Distributor relocates from Cargo Village

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By  Published  November 30, 2006

Value added distributor Mindware has finalised plans to relocate its warehouse facilities from Dubai Airport Cargo Village to Jebel Ali. Channel Middle East exclusively revealed last month that the company was “reviewing” its warehousing set-up and managing director Jacques Chammas has now confirmed the company is preparing to make the transition. “We will be moving them to Jebel Ali in December or January,” he said. “Most of our clients work in Jebel Ali and there is not enough space at Cargo Village either. They are not growing there and today we need much more room,” he said.

Ironically, Mindware has long hailed its presence at Cargo Village as a differentiator to other distributors, marketing itself as the only IT company to operate a logistics centre out of that location.

Warehouse staff from Cargo Village will now transfer to Jebel Ali, where Mindware will have its own dedicated site within premises also occupied by sister company ABM.

Chammas says the review of its logistics operations ties in with enhancements Mindware has made to its back office and IT systems.

“2007 is really going to be a year of consolidation for us,” continued Chammas. “We are setting up our back office in a way that will take us towards strong growth over the next three years. We have established product lines, a very powerful sales force, and very good relationships with our clients and vendors. I think that the shift we have been working on during the last three years is really going to appear in the market in 2007,” he added.

Since 2003, Mindware has been strengthening its enterprise portfolio and balancing that with a classic components business based primarily around Intel and Seagate products.

Chammas insists the same diligence in selecting new vendors will continue to apply, with the company currently looking to expand the high-end infrastructure side of its business.

“Networking and security are areas that we are assessing,” he revealed. “We are looking very closely at VoIP solutions and talking to some vendors. There are a lot of companies that come to us to collaborate. But we are not in the business of collecting agents. We need to find strategic products that fill a gap in our portfolio.”

Although Mindware runs its Middle East operation out of Dubai, it boasts offices in Lebanon, Saudi Arabia and Egypt.

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