FBTC picks up ORION resell rights

ICICI Infotech has expanded its channel in Saudi Arabia after striking a deal with Al Faisaliah Business and Technology Services Company (FBTC) last month. FBTC can now sell and implement ICICI’s ORION ERP systems and CrossRoads ERM software in the Kingdom.

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By  Stuart Wilson Published  June 30, 2004

ICICI Infotech has expanded its channel in Saudi Arabia after striking a deal with Al Faisaliah Business and Technology Services Company (FBTC) last month. FBTC can now sell and implement ICICI’s ORION enterprise resource planning (ERP) systems and CrossRoads enterprise relationship management (ERM) software in the Kingdom. “ICICI Infotech has recognised from the outset that dedicated and experienced resellers provide the company with a key competitive advantage,” said Hari Padmanabhan, executive director and president at ICICI Infotech Ltd. “Hence, in line with our objectives to better serve the needs of a fast growing ERP customer base in the Kingdom of Saudi Arabia, our choice of a reliable and experienced partner for this market was an easy one. FBTC have the expertise and the ability to provide full and integrated solutions to different business sectors. FBTC are renowned in the Kingdom for their quality of service and reliability.” “ICICI Infotech enterprise business management solutions fit perfectly with our strategy of providing enterprises in the country with the necessary tools to better manage their business and enhance their customer service efficiency whilst reducing their own operational costs,” said Khalid Al Shamlan, general manager at FBTC. “These are two critical factors to achieve success in an increasingly competitive environment.” ORION already has credentials as an international ERP solution with installations spanning 38 countries. Targeted across a broad range of vertical markets including distribution, retail, construction, insurance, process manufacturing, energy and the automobile industry, ICICI targets its enterprise software solutions at medium and large-sized companies on a regional and international basis. Sales have climbed 40% during the last year, with the company predicting an even better growth rate in the year ahead. Part of the 5,000 strong Al Faisaliah conglomerate, FBTC specializes in ERP implementations, corporate treasury, mobile sales and web technology. Headquartered in Riyadh, FBTC has a series of high profile vendor partnerships in place with major names including SAP, Microsoft and Oracle.

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