Acer looks to F1 fans to drive sales

Acer is hoping to attract Middle East Formula One lovers’ interest with the launch of a new model in its Ferrari range of notebooks, the Ferrari 3200.

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By  Peter Branton Published  June 29, 2004

Acer is hoping to attract Middle East Formula One lovers’ interest with the launch of a new model in its Ferrari range of notebooks, the Ferrari 3200. The first model in the Ferrari range, the 3000, was launched in October last year, and Acer is hoping to piggy-back on the success of this year’s Grand Prix in Bahrain to drive sales of the 3200. “Just as the recent F1 event in Bahrain captured the region’s admirers, so Acer expects this Ferrari 3200 notebook model to draw plenty of admirers and outpace the competition,” said Philip Ashkar, director of sales and marketing, Acer Middle East. Like any true Ferrari, Acer’s publicity material for the notebook claims, the 3200 combines speed and state-of-the-art engineering with traditional craftsmanship. The 3200 comes with a rich, super-glossy, scratch resistant red casing, and the famous Ferrari prancing horse symbol is affixed by hand. The keyboard comes with the “feel of a Formula One cockpit,” the press release claims. More practically, it also comes with the ATI Mobility Radeon 9700 graphics card and operates with 128MB of video memory for 3D gaming. Support for 802.11g is included, as well as gigabit Ethernet technology, and there’s a FireWire port for data transfers. The 3200 ships with an 80GB hard disk drive, and is powered by an AMD Advanced Mobile processor.

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