Panasonic unveils digital camera trio

Panasonic has expanded its Middle East digital camera range with the launch of three new ‘Lumix’ models.

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By  Matthew Wade Published  June 27, 2004

Panasonic has expanded its Middle East digital camera range with the launch of three new ‘Lumix’ models. In unveiling its new models, Panasonic claimed to be the first consumer electronics company to offer buyers Leica DC lenses in its digital cameras. The firm's new line-up includes a high-end SLR (single-lens reflex) camera, the DMC-FZ10, which offers a 12x super optical zoom and 4-megapixel CCD. Its other new models include the compact DMC-FX5 (featuring a 3x optical zoom and 4-megapixel CCD) and the DMC-FX1, with 3x optical zoom and 3.2-megapixel CCD. "The digital still camera market is one of the fastest growing categories in the Middle East," said Koji Naka, manager, Consumer A/V Dept., Panasonic Marketing Middle East FZE. "The rapid growth of the digital still camera market is realised by the significant improvement of its picture quality which is getting closer to that of film cameras. The new Lumix range has taken digital cameras to a new level of performance." Panasonic’s new Lumix cameras also incorporate MEGA O.I.S (optical image stabilizer), a technology that it has developed in partnership with Leica Camera AG. MEGA O.I.S is designed to help prevent jitter, caused by a user’s hand shaking for instance, even when zooming in on close-ups. A built-in gyro sensor can detect hand-shake and integrally links the lens control to camera movement. Panasonic claims the result is seamless image capture and sharp images. The new Lumix range offers networking versatility with PCs, a variety of compatible SD-enabled devices and Panasonic’s own Venus engine. Panasonic reckons this enables consecutive shooting to capture up to seven full-size images for DMC-FZ10 and DMC-FX5, and eight full-size images for DMC-FX1, at a speed of 4fps. Each of the new Lumix digital cameras comes supplied with a USB driver, USB cable, SD viewer software on CD, and a 16MB SD memory card. DMC-FZ10 and DMC-FX5 models also bundle ArcSoft photo editing software suite. Panasonic’s new Lumix cameras are priced at $326 for the DMC-FX1, $381 for the DMC-FX5 and $545 for the DMC-FZ10 SLR.

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