Linksys and Maxtor agree marketing link-up

Home networking specialist Linksys and personal storage vendor Maxtor have inked an agreement to co-market and jointly develop solutions that bring the digital home vision to life.

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By  Stuart Wilson Published  June 16, 2004

Home networking specialist Linksys and personal storage vendor Maxtor have inked an agreement to co-market and jointly develop solutions that bring the digital home vision to life. As a starting point for the strategic alliance, the two companies will promote the use of Maxtor’s external hard drives with Linksys Network Storage Link on a wired or wireless home network to provide a shared storage resource. “Teaming with Maxtor allows us to reach each other’s respective customer base for education and marketing purposes said Steve Troyer, director of product marketing at Linksys. “The Maxtor OneTouch USB family of drives, together with our Storage Link, enhances the home network by enabling all the users to affordably expand their storage capacity and share their content. Together we aim to promote easy to use and affordable networked storage.” “Linksys is the leader in the home networking market and we're excited about the opportunities this relationship provides,” said Mike Cordano, executive vice president of worldwide sales and marketing at Maxtor. “Home networks, coupled with the explosion of digital content, create exciting new opportunities for storage. Maxtor continues to drive innovative personal storage solutions to enhance consumers' ability to create, share and enjoy personal and entertainment content in their homes. With our combined market strength and innovative technologies, we expect to provide simple and elegant solutions to consumers today and in the future.” The two companies plan to collaborate closely on product and technology development. As the home networking sector grows and encompasses more devices in the consumer environment, ensuring smooth interoperability and seamless integration between products from different vendors is vital in building customer comfort levels. “The initiative between Maxtor and Linksys brings together two companies with strong pedigrees in bringing value to consumers, and is a testament to the rapidly growing end-user demand for whole home entertainment distribution and storage,” noted Mike Wolf, principal analyst at research house In-Stat/MDR. The initial co-marketing push between the two companies will focus on the US market, with plans in place to expand the geographic remit later in the year.

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