Sony targets photo upgraders with new digital camera

Sony has unveiled a new 5-megapixel digital camera that it claims makes sharing images as much fun as taking them thanks to its large 2.5" LCD screen.

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By  Matthew Wade Published  June 16, 2004

Sony has unveiled a new 5-megapixel digital camera that it claims makes sharing images as much fun as taking them thanks to its large 2.5" LCD screen. Sony’s new Cyber-shot DSC-W1 camera is built around a Carl Zeiss 3x optical zoom lens, colour LCD, and comes housed in a funky looking black and silver metal body that is around the same size of a deck of playing cards. Aimed at budding photographers who are looking to upgrade their kit to a higher resolution, faster performing model, the DSC-W1 features Sony's new Real Imaging Processor, which the firm designed specifically to offer a fast camera response time and long battery life. According to Sony’s announced figures the Cyber-shot W1, powered by two AA type cells, offers an average life of up to 340 shots when using high-capacity NiMH rechargeable batteries. Speed wise, Sony says the DSC-W1 is capable of capturing high-resolution images in a little over one second intervals while 'Burst' mode lets users capture four Fine quality shots at 1.7fps or up to seven when opting for Standard quality. The DSC-W1, similar to some other 5-megapixel cameras, also offers a video recorder mode. Its VX Fine mode records full VGA (640x480dpi) resolution with audio at 30fps when using Memory Stick Pro media, or its VX Standard mode records the same resolution video at 16fps on regular Memory Stick media. For advanced users who demand more control over the photographic process, the camera’s Manual exposure mode has shutter speeds ranging from 30 to 1/1,000 seconds, while its six pre-programmed Scene modes set the DSC-W1 to capture optimum images in difficult lighting situations. Other features include five-area auto focus, multi-pattern metering, auto fill flash, live histogram, USB 2.0 speed and connectivity and the ability to use high-quality auxiliary wide angle and telephoto lenses. Sony’s DSC-W1 costs $449.

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