Maxtor reveals regional boss

Rajeev Mukul has been appointed as Maxtor’s general manager for the Middle East and Africa (MEA). Mukul plans to support Maxtor’s relationships with MEA partners and build a strong channel-to-market for the storage vendor’s retail and consumer products.

  • E-Mail
By  Stuart Wilson Published  June 15, 2004

Rajeev Mukul has been appointed as Maxtor’s general manager for the Middle East and Africa (MEA). With a wealth of experience in both the distribution and storage sectors — including over 12 years with Redington Singapore — Mukul will support Maxtor’s relationships with MEA partners and develop a channel-to-market for the storage vendor’s retail and consumer products. Working out of Maxtor’s recently opened Dubai office, Mukul plans to forge close links with regional distribution partners. “In the beginning I will spend time increasing our levels of market intelligence even further,” said Mukul. “This means looking at the core requirements of individual countries, understanding demand and mapping the customer base on a segment-by-segment basis. This information will come from distributors and customers and allow Maxtor to define its strategy.” Didier Trassaert, vice president Maxtor EMEA, added: “A local presence will allow us to have a better understanding of the market and improve support for our distributors. It will be much better for them to get support from a local office. As our product portfolio widens it is important for us to understand the market segments and make sure we are selling through appropriate channels.” Maxtor’s current MEA distributor line-up comprises of four companies: Almasa IT Distribution, Asbis, FDC and Tech Data. With a fifth distributor waiting in the wings to be officially appointed very soon, Maxtor is keen to impress on its first tier channel partners the benefits of moving ever closer to the customers at an in-country level. “You have to be near the customer and many of our regional distributors have plans to move deeper into markets like Saudi Arabia and Egypt,” added Mukul. “We will encourage the distributors to become more focused in local markets and not just stay in Dubai. Our role is to both encourage them and support them to increase their local presence.” Maxtor plans to boost its brand equity by driving sales of its external storage devices through retail channels in the MEA markets. The company also plans to use GITEX as a springboard for a marketing campaign, as well as using the show as an opportunity to meet distributors and resellers face-to-face.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code