Nokia warns of customer shift

Nokia Enterprise Solutions has urged the Middle East reseller channel to prepare for a major shift in end-user buying behaviour during the next few years.

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By  Published  November 30, 2006

Nokia Enterprise Solutions has urged the Middle East reseller channel to prepare for a major shift in end-user buying behaviour during the next few years.

The company claims that consumption of its business devices — which combine voice, e-mail and office software capabilities — is largely driven by individuals, but it expects that to change in the future as more corporations splash out on the products for their employees.

Eric Anderbjork, head of enterprise solutions MEA at Nokia, explained: “Between 10% and 15% of local Middle East companies are actually in control of these devices at the moment, but by 2009 we expect that to grow 50% of companies, which is the trend we are now seeing in Europe. As a result, the channel needs to change its behaviour and talk the language of the customer because the purchasing decision goes from being an individual one to a strategic IT decision.”

Nokia’s Enterprise Solutions recently boosted its standing in the MEA market by launching its low-cost E62 model. The system is specifically designed for markets such as Pakistan, Iran and African markets where there the company says there is limited demand for 3G and wireless LAN features.

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