HP retains IDC top spot

HP has given itself a pat on the back after pulling in 16.8% marketshare across the combined desktop and notebook PC markets in the Middle East during the first quarter of 2004 according to IDC statistics. Its nearest competitor managed a marketshare of just 6.8%.

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By  Stuart Wilson Published  June 13, 2004

HP has given itself a pat on the back after pulling in 16.8% marketshare across the combined desktop and notebook PC markets in the Middle East. Its nearest competitor managed a marketshare of just 6.8%. With IDC reporting a total market of 593,141 units in the first quarter of 2004, HP’s 16.8% Middle East marketshare equates to first quarter unit sales across both desktops and notebooks of 99,647 — up 36.5% from a total of 73,000 units in the first quarter of 2003. HP continued to boost its overall unit sales of notebook PCs, staking a claim to 29.7% of first quarter unit sales across the Middle East, which reached a total of 101,127 according to IDC. This equates to notebook unit sales of 30,035 for HP — up 43.1% from 2003’s first quarter total of just under 21,000 units. While HP’s year-on-year notebook sales increase looks great on the surface, it is worth noting that, according to IDC, overall notebook sales across all vendors more than doubled year-on-year, with a calculated increase of 107% year-on-year. Breaking out the latest figures, HP’s current share of the Middle East notebook market now stands at 29.7% compared to 43% a year earlier. In other words, unit sales have risen but marketshare has actually declined. In Egypt, HP claimed a 13.2% marketshare totaling 5,934 units in the first quarter, including almost 1,700 notebooks. In Saudi Arabia, HP captured a 33.9% market share according to IDC. With total unit shipments to the Kingdom totaling 99,243 in the first quarter of 2004, this equates to 33,643 units for HP — including over 11,000 notebooks. Bradley Hopkins, HP’s newly appointed general manager PSG at HP Middle East, commented on the results: “The IDC results speak for themselves. HP continues to dominate the PC and mobile market in the commercial and consumer space in the Middle East, despite the dynamic competitive arena.” “As our PC assembly plant operations in the Kingdom of Saudi Arabia are racking up orders, we expect more orders to be catered for locally, in the Arab world,” added Hopkins. The IDC figures — and specifically HP’s breakout of its marketshare — indicate a couple of major points. Most notably, the highly fragmented vendor landscape in the Middle East’s soaring notebook sector. With desktop PCs and notebooks becoming increasingly standardised across major vendors and local assemblers, making one brand stand out from another and increasing marketshare is a tough task.

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