Samsung mulls Middle East notebook launch

Samsung’s top distributors from across the Middle East flew to Korea recently for the lowdown on the IT behemoth’s latest products. Besides showcasing its latest monitor and printer products, Samsung also mooted the possibility of launching its notebook range into Middle East markets during early 2005.

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By  Alex Malouf Published  June 9, 2004

Samsung’s top distributors from across the Middle East flew to Korea recently for the lowdown on the IT behemoth’s latest products. Besides showcasing its latest monitor and printer technologies, Samsung also mooted plans to launch its notebook range into Middle East markets during early 2005. The notebook range — offering a wide choice of models and advanced features — includes both ultra portables and desktop replacement laptops. Over a dozen distributors including major players such as Redington, Tech Data and Trigon took in Samsung’s multi-function monitor range with in-built TV functionality as well as the latest innovations in multi-function devices including wireless printing technology. Samsung plans to build on its current position as number one LCD monitor vendor in the Middle East markets with an estimated 35% marketshare and also expand its footprint in the imaging and printing sector. “In the digital imaging solutions category, we have a very strong product, multi-functional device, MFD-SCX4016, that has gained high acceptability within the regional market,” said K. S. Vasudevan, senior manager digital information technology division, Samsung Gulf Electronics. “Currently Samsung offers one of the fastest range of laser printer models in the region and in 2004 we plan to further strengthen our market position by introducing advanced multi-functional devices and a new range of high-end colour laser printer models.” “The summit was a great opportunity for our business partners in the Middle East to consolidate their knowledge of Samsung, increase their in-depth knowledge of our research and development investments and focus areas, as well as familiarise themselves with the new Information Technology products planned for launch for the rest of 2004,” said Taeho Roh, general manager, Samsung Gulf Electronics.

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