Opportunity Nokias

New surveys of mobile users in the UAE, Jordan and Saudi Arabia show subscriber awareness and uptake of advanced mobile services is very low.

  • E-Mail
By  Alicia Buller Published  June 9, 2004

GSM subscriber surveys carried out by Spot On PR have highlighted a major untapped opportunity in the advanced mobile services market for Middle East GSM operators. The surveys, carried out in two of the region’s key benchmark markets, the UAE and Jordan, found that public awareness, understanding and uptake of ‘advanced’ mobile services like GPRS and MMS is lagging significantly behind regional technology capabilities. In the UAE, the first regional market to launch a Third Generation or ‘3G’ mobile network, some 50% of respondents were unaware of the availability of a 3G service. While in Jordan, the first market to launch mobile internet access using the GPRS technology, 60% of respondents capable of using the technology chose not to do so — of these, 85% cited pricing concerns as a reason for not using the service. “This points to a critical issue and yet a major opportunity for the region’s mobile operators,” says Alexander McNabb, group account director at Spot On PR. “The market is changing with the introduction of new technologies, yet awareness in the region is still low. The revenue benefits to operators of addressing this gap in understanding of what’s on offer are potentially massive," he adds.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code