eSys to assemble low cost Linux-based PCs

Components distributor eSys has unveiled ambitious plans to start assembling Linux-based PCs as part of ongoing investments to build up its Middle East operations.

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By  Stuart Wilson Published  June 9, 2004

Having carved out a global reputation in components distribution since bursting onto the channel landscape just four years ago, eSys is now ready to diversify its business activities and expand its Middle East presence. The company plans to introduce its own range of computer accessories into the Middle East markets, boost its service offering and Returned Material Authorisation (RMA) turnaround times, establish a 50,000 square feet warehousing and manufacturing facility at Jebel Ali and launch its own brand of low-cost Linux-based multimedia PCs. “eSys has a global distribution network that already covers 95% of the total available global markets for distribution of IT components. The company has distinguished itself by introducing many firsts to its partners in the distribution chain,” said Pavan Gupta, general manager at eSys Technologies in the Middle East. “Among the firsts is a customer focused strategy that supports the profitability of the buyer as well as the channel partner. eSys is also the pioneer of low-cost Linux-based multi-media PCs, recently introduced in certain global markets. Structured as a global business, the company has set new standards in reducing operating costs, without compromising on quality.” “As a world-wide distribution company present in the Middle East, eSys is well-equipped to introduce global IT trends into the local markets. As a total component solution provider, the company can ensure reduced purchase costs. Its efficient logistics have placed it in the lead position in the regional market, as in the many other global markets. However, eSys is a growing company and we constantly seek to add value to our offerings,” continued Gupta. eSys’ computer accessories line-up will include flash memory products and USB flash disk drives. The proposed PC assembly line will enable eSys to fulfil bulk orders for more than 1,000 PCs from local customers including clients looking for an OEM manufacturing partner and also educational institutions. “When we entered the Middle East markets in 2001, we made a commitment to create partnerships that will continually seek technological excellence and evolution,” explained Gupta. “We have won market confidence in our ability to deliver uncompromisingly high quality of products and services. Now we are entering a new stage of growth in which we intend to revolutionise the IT scenarios in the region.”

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