Amlaki partners with 3ntity

Amlaki, the real estate technology provider has signed an MoU agreement with Malaysia’s 3ntity (pronounced Entity), an e-supply chain vendor. The companies say the partnership will tap into a market worth US$20 million per year in its distributorship areas.

  • E-Mail
By  Maddy Reddy Published  June 9, 2004

Amlaki, the real estate technology provider has signed an MoU agreement with Malaysia’s 3ntity (pronounced Entity), a Malaysian eSupply chain solution provider. The companies say the new partnership will open up a market potential of US$20 million per year in Malaysia, Indonesia, Philippines and the Middle East. “3ntity believes in bringing people together through the use of technology to generate better business. Amlaki’s technology tools and business model fit in well with our products and services and we see large market potential for our combined efforts in Malaysia, Indonesia and the Philippines,” says Han Mien Kho, chief executive officer of 3ntity. Amlaki and 3ntity are currently implementing 3ntity’s Commerce DNA, an e-business tool to assist developers customise and deploy projects for local market requirements. The deal will allow 3ntity to promote and support the Amlaki Network. Amlaki's network is targeted at property owners, developers, management companies, the real estate services sector and end users (tenants or buyers). It has roped in real estate companies such as Bin Lahej, Nasser Bin Abullatif Alserkal, Al-Khayyat, Abullah Al Hashemi, Emirates Trading House, Jumeirah Beach Residence and others in the past four years of operations. “Our go-to-market plan will aggressively focus on progressive real estate companies. By working in close partnership with 3nitiy we have successfully laid out plans to tweak the Amlaki Network to better serve native market requirements,” says Mohamed Mahfooz, CEO and vice chairman of Amlaki. 3ntity’s clients include Berjaya Land, a major land and property developer and a subsidiary of the Malaysian conglomerate Berjaya Group Berhad, the Ministry of Health, Malaysia and Ericsson Malaysia. Earlier this year Almaki received investment from the Saudi-baed Al Oula Development Company (Al Oula) and merged with Dragon Shape Middle East and Asia, an Internet-based platform for facilities management. Post merger and the investment, Amlaki claims to be the only vertical software solutions provider for real estate management, supplying software in an ASP model in a market worth US$500 million globally.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code