Humansoft unveils first UAE CBP programme

Humansoft has released a Certified Business Professional (CBP) programme to equip learners with business, sales, marketing, and PR skills — the first in the UAE.

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By  Alicia Buller Published  June 7, 2004

Humansoft has released a Certified Business Professional (CBP) programme to equip learners with business, sales, marketing, and PR skills — the first in the UAE. Humansoft has launched the CBP Programme as an initiative to fill the gap between demand of the government and private sector for skilled employees and the lack of specialised functional skills among some employees in the UAE. In addition, the programme leads to a certification for learners and greater chances for a better career. The Certified Business Professional programme develops the competency of entry-level business professionals with the establishment of a foundation-level, industry-neutral certification professionals — giving employers a foundation to develop the Certified Business Professional (CBP) for targeted positions within corporations. The CBP also aims to develop life-skills that transcend the work environment into many aspects of living. A typical candidate is looking to break into the market as a fully-rounded professional with a foundation in most business areas.

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