AMD’s latest processing power

AMD announced the launch of four new processors designed to provide computer users with a more secure computing environment.

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By  Alex Malouf Published  June 3, 2004

Advanced Micro Devices (AMD) announced the launch of four new processors in the Athlon 64 range at Computex Taiwan. These chips — the Athlon 64 FX-53, 3800+, 3700+ and 3500+ — are designed to provide greater security for end-users through the use of AMD’s security features and technology, which is designed to work with the forthcoming Service Pack 2 (SP2) for Windows XP. “Enhanced Virus Protection, an exclusive benefit of desktop and mobile AMD64 processors, will provide another layer of protection against many rampant virus attacks when enabled by the upcoming Microsoft Windows XP SP2,” said Marty Seyer, vice president and general manager of AMD’s microprocessor business unit. AMD is pushing its vision of a 64-bit computing future by increasing its range of Athlon processors, and is bringing along the rest of the computer industry with it. HP has pledged its support for AMD’s 64-bit technology and Microsoft’s next generation operating system, currently in development, will be based on a 64-bit computing system. While working to reach this goal, vendors are increasingly recognising the importance which customers place on security. “There is a strong desire in the PC industry to secure its platforms against the increasing assault of viruses and attacks. As companies like Microsoft and AMD push towards the 64-bit platform, technologies that usher in a new generation of secure computing are invaluable to the industry as a whole,” said analyst Rob Enderle of The Enderle Group. AMD has incorporated other features into its new offerings, including the use of a 939-pin package. The Athlon FX-53, 3800+ and 3500+ processors feature 939-pin technology, which is also found in AMD’s Opteron server chips. AMD claims that this will provide customers with better performance as the larger pinout allows customers to support a wider memory base and improves motherboard longevity. The four new processors are now available in the Middle East. The AMD Athlon 64 FX-53 processor is priced at US$799 in a 1,000-unit quantity. The AMD Athlon 64 processor models 3800+, 3700+ and 3500+ are also priced in 1,000-unit quantities and retail at US$720, US$710 and US$500, respectively.

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