Showtime begins transmission from DMC

Showtime's new headquarters in Dubai Media City will include a state-of-the-art broadcast centre and customer management unit.

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By  Vijaya Cherian Published  June 2, 2004

Showtime has opened its new headquarters in Dubai Media City. The new facility includes a state-of-the-art broadcast centre and customer management unit including sales, marketing, business development, human resources, finance and legal services. The pay-TV operator will gradually shift all of its operations in London and Cairo to Dubai Media City. Its play-out and up-linking operations will be relocated from Cairo, Egypt, in mid-June. The new broadcast centre, which has the capacity to play out and multiplex up to 200 television channels, will initially transmit the network’s Home Cinema pay-per-view film services, Disney Channel, MTV India, Zen, Hallmark,, Abu Dhabi Sports Channel and Abu Dhabi Television. The centre, which has downlinks from five satellites namely Arabsat, Nilesat, Hotbird, Apstar and PanAmSat, will also offer transmission and multiplexing services to third party broadcasters. “The relocation and centralisation of Showtime’s operations brings all our functions together for the first time in our core market,” said Peter Einstein, president and chief executive, Showtime. “In a short period of time Dubai Media City has created an unrivalled opportunity for broadcasters, publishers and other creative producers to excel in the region and beyond. We look forward to contributing a major element to that creative edge and setting new standards in customer care and management.” SamaCom, the Dubai Media City sister concern that operates a state-of-the-art teleport, will provide up-link services for Showtime’s channels to two transponders on the NileSat 102 satellite, with services to a third transponder being added in the future. The Dubai facility currently employs more than 280 staff members and this is expected to increase by 90% in the next 12 months to 500 employees. Additionally, 90 staff currently employed in London in operations, transmission, programming and production roles will also relocate to Dubai.

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