Trend Micro targets SMBs

Trend Micro, the Japanese IT security vendor has launched a new initiative targeted at the 30,000 small and medium size businesses (SMB) in the Middle East. The vendor claims SMBs have a greater risk from virus attacks because they have little or no in-house IT support to provide up-to-date advice on protection.

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By  Maddy Reddy Published  June 1, 2004

Trend Micro, the Japanese IT security vendor has launched a new initiative targeted at the 30,000 small and medium size businesses (SMB) in the Middle East. It has been found that many SMB organisations have a greater risk from dangerous virus attacks because they have little or no in-house IT support to provide up-to-date advice on protection. For this reason, Trend Micro, is offering SMB players across the region the chance to sample its range of specialist SMB applications with a free CD, containing its SMB product, for a 30-day evaluation. “The SMB sector has been a neglected market. They are vulnerable to the same security problems as enterprises, but often do not have the staff and technical resources to mount effective protection strategies,” says Justin Doo, managing director of Trend Micro in the Middle East and Africa region. Up until now, many of the region’s estimated 30,000 SMB organisations have been unwilling to buy a comprehensive virus protection solution because of the lack of product tailored to meet their needs. The market segment has largely steered clear of enterprise-level solutions – which until recently were the only comprehensive virus protection on the market – because of the expense and difficulty of implementation. In recent months, however, global virus outbreaks such as Nimda Slammer, MSBlast and SASSER have hit SMBs hard, making many painfully aware of the necessity of watertight protection says Trend Micro. The vendor's SMB range is a portfolio of integrated antivirus and anti-spam products covering servers to individual workstations. In conjunction with their distribution partner Online distribution, Trend Micro have launched an incentive for both customers and resellers who evaluate the SMB software. The first 50 people to register for the evaluation will receive USB Memory Sticks and shall automatically be entered into a prize draw at the end of the incentive. Prizes include a Sony TV, digital camcorder and smart phones. “It is rewarding to see an SMB dedicated security offering in this space. Trend Micro has demonstrated its continued commitment to product evolution and development in a highly visible manner. We have already received strong praise from the channel for this development,” adds Keith Rich, managing director, Online Distribution.

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