Epson focuses on photography

Epson is aiming to appeal to photo and imaging enthusiasts with the launch of its latest all-in-one product, the Stylus Photo RX600.

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By  Matthew Wade Published  May 27, 2004

Epson is aiming to attract photo and imaging enthusiasts with the launch of its latest all-in-one product, the Stylus Photo RX600. When unveiling its latest multi-function device, Epson cited research findings by GFK that suggest the all-in-one printer market has become the fastest growing segment of the total inkjet printer market with a 100% year-on-year growth. The firm’s new RX600model features a six-colour printing engine, 2400dpi scanner and copier function, and has been designed to provide what Epson calls a "true home photo-lab" that can be operated with or without a PC. "The launch of our latest all-in-one photo centre is another example of Epson’s aim to empower creativity by enabling ideas to be brought to life," said Khalil El-Dalu, general manager, Epson Middle East. "Epson’s all-in-one strategy is very clear – we aim to combine our very latest printer and scanner technologies with specific standalone features to create the premium quality all-in-one product." The Stylus Photo RX600’s printer offers a resolution of up to 5760x1440 dpi resolution and uses Epson’s Variable Sized Droplet Technology. It can be used to produce BorderFree images on a variety of paper sizes and can, according to Epson, deliver a 10” x 15” colour print in around 54 seconds (when connected to a PC). Furthermore, it supports popular digital photo printing standards from cameras that use Print Image Matching (PIM) or Exif. The new machine incorporates a built-in MatrixCCD scanner for capturing and manipulating images from hard-copy photos and film, and also includes a transparency unit for digitising, restoring and saving film archives. The RX600 bundles image editing software that includes colour restoration and dust removal functions to enhance the quality of images users produce. This first colour restoration tool can also be used with the device in standalone mode. In order to support full PC-free printing, scanning and copying, the RX600 supports PictBridge, USB Direct-Print and Bluetooth via a new USB adapter. The Epson RX600 costs $355. Look out for a full product review in the July issue of Windows Middle East.

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