BenQ LCDs could "dominate market"

BenQ says it is well placed to hit its 10% Saudi growth target due in part to the popularity of its TFT-LCD monitors, which it predicts could "dominate the market for years to come."

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By  Matthew Wade Published  May 27, 2004

BenQ says it is well placed to hit its 10% Saudi growth target due in part to the popularity of its TFT-LCD monitors, which it predicts could "dominate the market for years to come." Company executives yesterday explained how Saudi customers are buying into LCD or flat screen display technology in increasing numbers, despite the ongoing price fluctuations of these products. BenQ announced that its monitor sales in the Kingdom have doubled since 2003 and that it has seen a 15% expansion in overall business during the last twelve months. "Our monthly shipment figures for monitors have more than doubled since last year," said Robert Dung, managing director, BenQ Middle East, "which is a firm indication that BenQ has the potential to be one of the Kingdom’s major technology players." Dhiraj Manghnani, BenQ’s country manager for Saudi Arabia, was more aggressive in his predictions, claiming that the firm’s range of LCD monitors, backed by its local research, "could dominate the market for years to come." Last week a top figure at Samsung suggested that LCD monitor prices could rise in the near future as a result of the industry not being able to meet demand. K.S. Vasudevan, senior manager at Samsung’s Digital Information Technology Division, forecast that price rises will take hold during the second and third quarters of this year. BenQ’s Manghnani disagrees and claimed today that these price rises have already begun. "The prices of LCDs in the Kingdom are roughly 15% above those of just a few months ago," he said. "On more high-end models this increase is as high as 30% -40%." According to BenQ, its 17" flat panel models are currently the most popular with buyers in the Kingdom, with shipments of these products currently representing 60% of the company’s total monitor sales in the country.

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