Web to be Hertz's main booking channel

Global car-hire company Hertz, expects the internet to become its main booking channel in Europe, Africa and the Middle East (EMEA) by 2008.

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By  Alicia Buller Published  May 26, 2004

Global car-hire company Hertz, expects the internet to become its main booking channel in Europe, Africa and the Middle East (EMEA) by 2008, with online bookings taking up 40% of all transactions. Hertz expects telephone bookings to fall by 20% by 2008 to account for only 27% of all transactions. “Today's travellers are increasingly looking to customise their itineraries, selecting for themselves the various components of their travel packages and the internet is the perfect medium for this,” says John Andrews, director, associations, GSA and Middle East. “Last year, the number of internet users increased by 11% in Germany and 9% in the UK, while more and more people are going online in the countries of the Arabian Gulf as well,” he adds. Hertz is represented in the Middle East by franchisees in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, the UAE and Yemen, and by general sales agents in Bahrain and Saudi Arabia. “We have carried out studies to find out more about the preferences of online buyers. What seems to matter most to them is how easily available and quickly obtainable booking information is,” he explains. “Based on this, we have made our website simpler and very user-friendly. It now allows our customers to view our rates and book a vehicle within minutes."

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