Standard Chartered puts its running shoes on

The rapidly growing global bank has invested in the title sponsorship of the Dubai Marathon.

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By  David Ingham Published  May 25, 2004

Standard Chartered Bank aims to prove its commitment to corporate social responsibility and raise its profile in the UAE by investing in the title sponsorship of Dubai Marathon 2005. The race is scheduled to take place on January 7, 2005. The Dubai event joins other major international marathons backed by the bank, including those in Singapore, Hong Kong, Nairobi and Mumbai. It did not disclose how much the sponsorship will cost. “Standard Chartered Bank’s support of the Dubai Marathon is in line with our organisation’s international positioning within the communities that we serve,” said Ray Ferguson, chief executive of Standard Chartered Bank in the UAE. “Individuals who take part in marathons are exceptional and that is what Standard Chartered Bank strives to be as a financial institution.” Ferguson won’t be going the whole 26 miles and 385 yards, but does intend to run in the Marathon’s smaller 10 kilometre event. “We believe every corporation should have a direct, positive involvement in the communities in which it operates. Through sponsorship of the Dubai Marathon, we are leading the way for other institutions to become involved with improving the health of UAE society and the wider international community,” he said.

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