GM relocates regional head office

The move from Cairo to Dubai is a response to the 'tremendous growth' in General Motors' units sales in the Middle East.

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By  David Ingham Published  May 11, 2004

General Motors has relocated its Middle East and Africa office from Cairo to Dubai, a result, it says, of the ‘tremendous growth’ in its Middle East business. The office oversees operations in 40 countries, including manufacturing plants in Egypt, Nigeria, Tunisia and Kenya. To accompany the relocation, Terry Johnsson has been appointed managing director, Middle East regional operations, covering all Gulf and Levantine countries. Johnsson is a twenty year GM veteran and was previously responsible for vehicle sales, service and marketing for the Asia Pacific region, based in Singapore. “These are significant moves reflecting the rapid growth of our business in the Middle East region,” explained Steve Koch, GM’s vice president for Latin America, Africa and the Middle East. “General Motors, with its full line up of vehicles, ranging from the Chevrolet Aveo to the Cadillac XLR, is looking to achieve sales of 100,000 units by 2005 and Terry Johnsson’s experience will be integral to us achieving that target.” GM sold around 60,000 vehicles in the Middle East in 2003 and is aiming to move around 100,000 in 2005.

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