Lebanon honours senior advertising executives

TY&R's Joseph Ghossoub and Leo Burnett's Raja Trad have received Lebanon's highest civilian honour, the Order of the Cedar (Knight.)

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By  David Ingham Published  May 10, 2004

Joseph Ghossoub, chief executive officer, TEAM/Young & Rubicam, and Raja Trad, chief executive officer, Leo Burnett Middle East and North Africa Group of Companies, have received the Lebanese Order of the Cedar (Knight) from Emile Lahoud, President of the Republic of Lebanon. This prestigious honour was bestowed in recognition of their service in the field of communications and advertising. In a joint statement, the two men said: “We would like to express our tremendous thanks to President Emile Lahoud. Although these Orders are a source of personal pride and a recognition of the corporate work we pursue through our companies operating across the Middle East and North Africa, they also honour all Lebanese working outside the country to enhance the standing of Lebanon and raise standards in the field of communications and advertising through high level professionalism and creative excellence.” “Credit for these honours also goes to the authorities in Dubai, especially His Highness General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Board of Directors of the Dubai Media Foundation. Dubai's leaders have placed great trust in us and have provided us all with an ideal environment in which to operate, produce and prosper. We consider this honour to be an acknowledgement of all that Dubai and the United Arab Emirates have offered us.” “Advertising is a sign of development and delivers an important economic benefit to our societies, while also providing a transparent revenue source to the media, which as a result can rise higher and grow stronger.” The Order of the Cedar is Lebanon’s highest civilian honour.

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