SonicWall eyes the Middle East market

SonicWall, a provider of integrated security products has announced setting up operations in Dubai Internet City (DIC) to cater to the fast growing Middle East market.

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By  Maddy Reddy Published  May 10, 2004

SonicWall, a provider of integrated security, productivity and mobility solutions, today announced new representation in the United Arab Emirates (UAE), which will further build and strengthen its position in the Asia Pacific region. The UAE representative office, located at the Dubai Internet City (DIC), will be responsible for managing SonicWall’s operations, sales and marketing activities in the Asia-West region, which includes the countries of the Gulf Cooperation Council (GCC), India and Pakistan. “SonicWall recognises the value of the Middle East market, which has one of the highest technology adoption rates in the world. Our strategy is to build a team of seasoned professionals familiar with this region dedicated to developing and supporting our valued channel partners and increase our market share,” says Antony Chapman, SonicWall’s director of Sales, APAC. “Our team has also secured a number of strategic customer accounts since the beginning of this year,” he adds. Founded in 1991, SonicWall earns its revenues from internet security solutions such as solid-state firewalls, VPN appliances, security subscriptions, anti-virus products, content filtering, security applications and its Global Management System, which allows network administrators to centrally manage and provision thousands of security appliances across a widely distributed network. The Sunnyvale, California-based company’s move into the Asia West region comes on the heels of its recent financial quarter, where revenues generated over the past quarter contributed to 11% of the company’s overall business results. SonicWall, currently operates through partnerships with key distributors and more than 10,000 resellers. It has now signed up Haris Al Afaq in Dubai, Ora-Tech in Pakistan, and IT Secure Software in India, increasing its new Asia West representation to eight offices: Singapore, Hong Kong, Australia, Japan, China, India, Pakistan and now the UAE. The vendor believes that business in the Asia West region, especially in the GCC, will grow significantly over the next few years, given the increased attention to IT security, coming from the increase in malicious attacks, viruses and other attacks targeting application vulnerabilities.

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