LG claims LCD image boost

LG Electronics is aiming to increase its share of the LCD monitor market through the launch of a new display chip that, it claims, offers improved LCD picture quality.

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By  Matthew Wade Published  May 3, 2004

LG Electronics is aiming to increase its share of the LCD monitor market through the launch of a new display chip that, it claims, offers improved LCD picture quality. LG will this month begin the global promotion of its new Flatron f-Engine chip, which it has designed specifically to improve LCD monitor picture quality on 17 and 19-inch models. 17-inch flat panels are widely expected to become the next big seller of the PC display world as LCD prices continue to fall and both CRT monitors and 15-inch LCDs are discontinued by some manufacturers. The launch of the Flatron f-Engine (the f representing ‘fine’) follows hot on the heels of LG’s XD Engine, which is a digital TV picture-enhancing chip. "The Flatron f-Engine is unique to LG and uses Digital Adaptive Fine Image (DAFI) technology, which enhances brightness and contrast without affecting the color," said Mr K.H. Kim, president of LG Electronics Middle East and Africa. "The product has been in progress since last year and having just completed the technology development stage we are looking forward to its global push." The DAFI technology on-board LG's new chip features a Real Color Management function (RCM) for expressing vivid natural colors, an Adaptive Color and Contrast Enhancement function (ACE) to bring out brightness and contrast, and according to LG also enables dynamic mobile imaging. LG says its f-Engine technology is particularly suited to mobile imaging in TV, film, mobile games, and animation, which fits with its other claim that the global LCD monitor market is experiencing a surge in demand for Multi-Function Monitors (MFMs) such as its L1510T (reviewed in the May issue of Windows Middle East), or in other words monitors that incorporate TV tuners and are compatible with various AV features. The LCD monitor market is continuing to grow as prices of flat panel displays gradually come down, allowing users to afford larger models such as 17 and 19-inch LCDs. In February analyst firm IDC reported that LCD or flat panel monitors are now squeezing their fatter CRT rivals out of the market, with the firm going on to predict that LCD sales will overtake those of CRTs for the first time this year. That said, due to the comparatively high cost of LCD displays, many budget-conscious users still opt for CRT models, as these are usually at least half the price of their LCD counterparts.

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