Iomega aims to start a REVolution

Iomega is targeting SMB users with the launch of its new backup solution, the REV drive.

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By  Matthew Wade Published  April 27, 2004

Iomega is targeting SMB users with the launch of its new backup solution, the REV drive. Aimed at small and medium size businesses with up to 99 employees, the company's two new REV drives and media are being positioned as faster, more user-friendly alternatives to tape back-up solutions such as DDS, VXA and AIT-1. "Backing up to tape has always involved compromises because tape is a relatively fragile, slow and expensive linear-access technology," said Werner Heid, president and CEO, Iomega. "Iomega’s new REV drive makes backup and system or file recovery tasks faster, easier and less costly." The two REV drives launched today are an external USB 2.0 model (which should retail in the region for around $399) and a $379 internal ATAPI version. The first generation of REV media disks can store 35GB each (90GB if data is compressed to be archived) and cost $50. One media disk will be included with each new REV drive. Iomega's new REV drives come bundled with data backup and system recovery software in the form of the firm's own Automatic Backup Pro and Norton Ghost. Drag and drop functionality is also included for simple file transfer. The new drives support Windows XP, Server 2003 Standard Edition and 2000 Server/Professional/Advanced Server, though not older consumer platforms such as Windows 98 and Millennium Edition. In launching its new REV drives, Iomega cited research by IDC, which predicted that by 2005 end users will buy 3.7 times more storage capacity than in 2001. Iomega hopes to increase its share of the storage market by persuading users of its popular Zip drives to upgrade to its newer products such as its REV, DVD-RW and thumb drives. Iomega also cited its own U.S. survey at today’s launch, which found that 55% of small business respondents don’t backup their data, with 10% of medium size business users similarly unconcerned about data loss. Of the medium size business users that do backup data, Iomega found that 74% of these currently use tape drives. It is these users the firm will be pushing its new REV drives firmly towards.

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