Dreamliner secures launch order

All Nippon Airways (ANA) has become the launch customer for Boeing's 7E7 by placing a huge 50 aircraft order.

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By  Neil Denslow Published  April 26, 2004

All Nippon Airways (ANA) has become the launch customer for Boeing's 7E7 by placing a huge 50 aircraft order. The deal confirms that the Dreamliner will go into production, and the order, worth US$6 billion at list prices, also marks the largest-ever launch order for a commercial aircraft. Boeing now expects a dozen other airlines to announce other 7E7 deals in the near future. “We expect additional orders in the coming weeks and months,” says Alan Mulally, chief executive, Boeing Commercial Airplanes. Lufthansa and Alitalia are thought to be among the airlines seriously considering orders for the Dreamliner. That the launch order came from Japan was not a huge surprise, as Asian carriers have announced a wave of orders recently and the country has long been a Boeing stronghold; the US planemaker has an 80% share of the Japanes fleet. However, the number of aircraft ordered was more than market-watchers had expected. “The scale of the order was a bit of a surprise,” an industry analyst told Reuters.

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