ADB plots success

ADB has big plans for the North African market and is telling delegates at today’s show all about them as it camps out on its nine metre square stand.

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By  Matthew Southwell Published  May 8, 2004

ADB has big plans for the North African market and is telling delegates at today’s show all about them as it camps out on its nine metre square stand with local channel partner Intec. In addition to talking a good game, ADB is demonstrating its range of vertical mobile computing solutions, which cover industries such as manufacturing, logistics, transportation, medical and oil & gas. “We are carrying out demonstrations of our vertical solutions on our handhelds such as EZStore, which is a mobile warehouse management tool; the EZFleet, which helps manage fleets effectively; EZRoute, a mobile DSD routing system; EZTour and EZServe that are designed for mobile tourism and hotel management; and Medilink, that has been developed as a mobile patient management system,” says Rizwan Rahim, chief executive officer of ADB. “ADB has a lot to offer organisations and our solutions streamline operations and workflows, which results in much higher efficiencies and optimised returns on investment,” he adds. The mobile computing company believes ITU Africa is launch pad for its growth in the region and sees it as an opportunity to meet other professionals from within and outside the industry, liaise with peers and form and initiate relationships with new partners while strengthening ties with existing stakeholders. “ITU Africa is among the most important ICT trade events to be held in North Africa, a region which is within our ambit and where we want to further raise our profile and branding. ITU Africa Telecom in Cairo will help us to get an updated and in-depth brief of the market,” says Rahim. “The event is critical for us because one of our strongest partners, Intec, is in Egypt… and Africa holds the greatest potential for mobile solutions in every aspect of life considering the great size of the continent and the vast spaces that need to be overcome in everyday life,” he adds.

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