Siemens has presence

German communications firm Siemens is looking to increase its strong presence in the region through its new ‘LifeWorks’ strategy at ITU Africa 04.

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By  Matthew Southwell Published  May 5, 2004

Siemens is looking to increase its strong presence in the region through its new ‘LifeWorks’ strategy at ITU Africa. During the show, Siemens is focusing on its carrier and enterprise portfolio, in addition to mobile and payphones. The German company is pushing hard on its LifeWorks concept, which works with the OpenScape application, and the Softswitch in its centre, and is the centrepiece at the Siemens stand. The vendor also intends to introduce its new SURPASS TV Centric Applications, which enable communication and entertainment over TV, at some point this week. “ITU Africa 2004 is a very important fair for Siemens in the enterprise and the carrier market both for Egyptian customers and customers from the African and Middle East & Africa region as a whole,” says Michael Kutschenreuter, CFO of Siemens Information & Communication Networks (ICN). “This is an event of outstanding importance for Siemens ICN, [especially] as a vendor who has a long successful track in the African market,” he adds. Siemens opened its first office in Cairo in 1901 and the firm has long held a strong presence on the African continent. “In general, the African market represents a lot of very interesting opportunities in the carrier and enterprise market with high growth rates in special segments and regions,” says Kutschenreuter, who underlined the importance of winning carrier contracts like Globacom in Nigeria for the Siemens business. “As Siemens is the only vendor who addresses both market segments — carrier and the enterprise — we are confident that we will realise some exciting opportunities in the near future,” he adds.

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