Epson targets cost-conscious printers

Epson is looking to inspire loyalty from its business customers via the launch of its free new print management software.

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By  Matthew Wade Published  April 25, 2004

Epson is looking to inspire loyalty from its business customers with the launch of its free new print management software. Epson’s JobTracker application is aimed at businesses looking to cut costs and offers users of Epson printers what the firm claims is greater control over their running costs. "Economising and cost-cutting are measures that seize the attention of most successful organisations," said Khalil El-Dalu, general manager, Epson Middle East. "Companies are constantly seeking to reduce running costs. Epson is leading the way by introducing software that can help monitor printing costs, and help companies rationalise their printing functions." JobTracker is a web-based solution that is comprised of online tools for monitoring and controlling printer usage. The program can log information on who printed what documents and when, in addition to allowing IT staff to restrict and manage user privileges on Epson printers, which Epson claims is particularly important for colour laser users. JobTracker features several authorisation levels, which can be configured for individual usage. For example, criteria stating the time of day, document type or the number of pages an individual is allowed to colour print can be determined, with users receiving automatic e-mail notification when they reach their print limit. The new software can be deployed as either a server or client tool on all Microsoft Windows operating systems and servers, and is available from Epson’s web site. JobTracker’s launch is the second recent Epson release with cost reduction in mind. Earlier this month the company launched its latest low-cost AcuLaser C4100 printer, which it hopes will convince business users they can afford colour laser printing. Designed to be as easy to integrate, use and support as a monochrome laser, Epson claims the C4100’s simplicity will keep support costs down and contribute to a low overall cost of ownership.

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