BenQ expands regional operations

BenQ has announced the expansion of its Jebel Ali distribution centre, and the opening of a new regional administrative headquarters. The move was driven by growing Middle East demand for BenQ’s digital lifestyle products said the US$3.6 billion Taiwanese vendor.

  • E-Mail
By  Maddy Reddy Published  April 24, 2004

BenQ has announced the expansion of its Jebel Ali distribution centre, and the opening of a new regional administrative headquarters. The move was driven by growing Middle East demand for BenQ’s digital lifestyle products said the US$3.6 billion Taiwanese vendor. BenQ administrative staff, based at the Jebel Ali plant is now in the process of relocating to the new center, in the Business Avenue Building, near the Dubai airport. The center is equipped with BenQ monitors, projectors, and Joybook notebooks, providing each employee with an integrated work environment for improved productivity. Space made available through the relocation of administrative personnel will be converted into expanded warehouse facilities at the centre said BenQ. The Jebel Ali distribution centre, will remain the main engine for distribution of BenQ’s range of Joybook notebook computers, monitors, digital cameras, mobile phones, MP3 players, networking gear and computer peripherals such as scanners, CD/DVD writers and USB drives. “High demand for lifestyle technology has forced us to develop our regional operations. The new facilities at Jebel Ali and the business avenue building will help us get our products to market faster,” says Robert Dung, managing director, BenQ Middle East. BenQ’s Jebel Ali distribution centre handles about 60% of product shipments into the Middle East and African (MEA) markets. The expanded site will enable more BenQ goods to be imported through Dubai for distribution across the GCC, Levant, and North Africa. “The enhanced distribution facility at Jebel Ali and the new regional administration office are both models of technical advancement. They set the standard for BenQ’s future regional development,” adds Dung.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code