Towards a 3D Jpeg

Gelsinger hails new collaboration in the search for a universal standard for 3D graphics. Intel, Adobe and Boeing lead the way.

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By  Simon Duddy Published  April 22, 2004

Intel, Boeing, Adobe and more than 30 other companies have formed the 3D Industry Forum. The goal of the group is to remove technical barriers and promote the adoption of a common standard so interactive 3D content can be as widely used online and in business as digital audio, video, and photos. “Each time a new media standard has been enabled in computing and communications, it has lead to an explosion of new uses and new markets,” said Pat Gelsinger, Intel chief technology officer. “This collaboration between different industries marks a significant step toward turning 3D graphics into the next ubiquitous media, the same way the .JPG-file format brought pictures to our PCs, the Internet, and even cell phones.” The cross-industry group of developers and corporate users of 3D graphics technology will work with Ecma International, an international standards body, on a Universal 3D Format proposal as an ISO standard.

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