Competition hots up in electronics field

Watch out Samsung, Sony and LG, JVC is set to take the market a lot more seriously.

  • E-Mail
By  John Irish Published  April 21, 2004

Electronic goods consumers across the Middle East are gearing up for more choice after Japanese powerhouse, JVC, announced it would unveil 30 new products across the region. The move, which JVC claims is set to revitalise the brand across the region, will focus initially on its flat-screen, video and audio ranges. “JVC is a well known brand, but the time has come to elevate its standing in the consumer electronics community,” explained Yousikazu Yamamoto, president, JVC Gulf. Although a globally recognised brand, JVC lags behind Korean heavyweights Samsung and LG as well as its Japanese counterpart Sony when it comes to the region. The figures make for stark reading compared to its competitors. Regional sales saw a US $100 million rise from 2001 to 2003 taking last year’s revenue to $200 million. In contrast, Sony generates around $800 million annual turnover in the region, LG saw sales of $1.519 billion last year, while Samsung topped the $2billion mark in 2003. JVC Gulf currently covers 80 countries throughout the Mediterranean, Africa, Middle East, Central and West Asia, although it only active distributes in 50 of those. “Our mid-term strategy will be to build on our core competencies focussing on innovation in technology and over the course of the next 18 months, we will steadily increase our distribution across the remaining 30 countries,” explained Yoshiki Matsushima, general manager, sales, JVC Gulf.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code