Knigmax minimises

As devices such as mobile phones get smaller and pack in more features then they need compact storage. Taiwanese firm Kingmax is hoping to capitalise on this with the launch of its new Reduced-Size MultiMedia Card (RS-MMC), to add to its existing product line-up of SD card, mini SD card, Platinum SD card, and MMC.

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By  Peter Branton Published  April 20, 2004

As devices such as mobile phones get smaller and pack in more features then they need compact storage. Taiwanese firm Kingmax is hoping to capitalise on this with the launch of its new Reduced-Size MultiMedia Card (RS-MMC), to add to its existing product line-up of SD card, mini SD card, Platinum SD card, and MMC. The company has already got on board with phone giant Nokia for the RS-MMC. At the CeBIT trade exhibition in Hannover, Germany earlier this year, Nokia presented its new 7610 cameraphone, which features a built-in, one mega pixel camera and uses an RS-MMC. To complement the release of this model, Kingmax unveiled its RS-MMC, which it claims has completely passed all compatibility tests for the 7610, at the same exhibition. The Kingmax RS-MMC is based on Kingmax’s patented TinyPIP packaging technology, which allows the card to be half the size of regular MMC, measuring just 24mm x 18mm x 1.4mm. The waterproof RS-MMC features a fast data transfer rate of up to 2.5MB/sec, is fully plug-and-play compatible and has a capacity of up to 256MB. It also features a low power consumption to maximise battery life in small portable devices, and comes with a five year warranty. The company believes it will win support from other makers of phones, PDAs and other digital products, as more cell phones switch over to RS-MMC.

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