Digicom becomes Datastream Saudi Arabia

Digicom is set to become Datastream Saudi Arabia as the Saudi distributor and systems integrator spins off a division to focus solely on EAM solutions.

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By  Matthew Southwell Published  April 18, 2004

Digicom is set to become Datastream Saudi Arabia as the Saudi distributor and systems integrator spins off a division to focus solely on enterprise asset management (EAM) solutions. The announcement, which was made as Saudi’s Saline Water Conversion Corporation (SWCC) unveiled the first phase of its Datastream 7i EAM implementation, will see the software vendor furnish Digicom with additional human resources and marketing budget. “It [Datastream Saudi Arabia] is supposed to be up and running by Q4 this year, but most of the plans are already in place,” says Abdulaziz A. Albakr, president of Digicom. “We are still doing some research and studies and looking at the budgets for marketing, but feedback on the announcement has already been positive,” he adds. Although Digicom has been selling Datastream’s EAM solutions for some time, the Saudi firm believes its assumption of the Datastream mantle will give local companies even more confidence in its ability to deliver EAM applications that help them automate maintenance and tighten supply chains. “Our customers like the news because it gives them additional confidence that we will be here to support them all the way,” says Albakr. Representatives from Datastream concur. “Digicom will become Datastream Saudi Arabia. We are ironing out the details now and it is a fact. It is important for the customers, as they will know who they are talking to and it is reassuring for them to talk to the actual company rather than just a distributor,” says Jeremy Gurr, export manager for EMEA, Datastream. “There will be a significant investment in the region. We will be spending more time here in [the Kingdom] than we have done in the past and with a great reference site in SWCC and the other projects we have going on the time is now right to invest,” adds Stuart MacDonald, vice president of professional services at Datastream. While Datastream Saudi Arabia focuses on Datastream’s EAM application and builds its own channel, the rest of Digicom will continue to resell and implement a range of enterprise software suites, including Oracle E-business Suite and Microsoft Great Plains. “Datastream Saudi Arabia will act independently of Digicom. It will sign distributors and resellers itself and it will look after all of the implementations that will take place in the Kingdom. Digicom, on the other hand, will carry on selling the other applications, such as Oracle, as well as Datastream itself,” confirms Albakr. “However, we will also work to integrate Datastream with our other applications, which will offer a lot of value for both the user and Datastream. The investment in this [integration] will be a lot greater when Datastream Saudi Arabia is here because Digicom would only do it for specific projects in the past. The idea is to expand the market,” he adds.

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