Toshiba’s change of faces

Toshiba has appointed Matthias Blank as acting regional manager for its Middle East computer systems division, following the departure of Ahmed Khalil.

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By  Alex Malouf Published  April 15, 2004

Toshiba has appointed Matthias Blank as acting regional manager for its Middle East computer systems division, following the departure of Ahmed Khalil. Blank is currently Toshiba’s regional manager for computer systems in Africa. The news was announced yesterday by Yasuyoshi Matsunaga, managing director of Toshiba Gulf, who praised Khalil’s work in contributing to Toshiba’s growth in the region. “Ahmed Khalil has done an outstanding job for Toshiba. We value his distinguished contribution to the performance of the Middle East computer division.” The change in management comes only a few months after Toshiba created a new unit to deal solely with mobile computing, after the Japanese giant’s successful growth in the laptop market, creating a dedicated structure to handle Toshiba’s computer operations. The timing is also significant in terms of growth. This year Toshiba aims to be the largest supplier of notebooks to the Middle East, knocking HP off the top spot. Using figures sourced from IDC, Toshiba claims to have a quarter share of the Middle East market. In February Khalil claimed, “We are realistically targeting to be number one in the Middle East by Q4.” How this change will affect Toshiba’s sales will not be known for some time but for Toshiba to become the leading vendor in the market, it needs to remain focused and continue with its channel sales strategy.

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