NTG unveils Arab world's first multi-function prepaid card

The US$213 million National Technology Group (NTG), from Saudi Arabia has launched the OneCard, a prepaid online card that allows users to access internet connectivity, communication services, mobile services, subscriptions and paid content.

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By  Maddy Reddy Published  April 14, 2004

The US$213 million National Technology Group (NTG), from Saudi Arabia has launched the OneCard, a prepaid online card that allows users to access internet connectivity, communication services, mobile services, subscriptions and paid content. OneCard is the first prepaid multi-function card in Saudi Arabia that includes all prepaid services in the Saudi market. It allows the user to buy an Internet connection from any Internet Service Provider, accessibility to all prepaid telephone cards such as ALO and Salam for making phone calls from their land-lines, as well as IP Telephony cards that allow users to make international PC-to-Phone calls. Additionally, OneCard can be used to access SMS websites, financial sites and other services. It can also be used to buy ‘Mubasher Live from Tadawul’ cards, which are used for obtaining real-time information on Saudi stocks. OneCard is being initially launched in the Saudi market and will be available at 8,000 outlets in Saudi Arabia and will soon be extended to the rest of the Arab world. NTG’s move comes as a bid to target the paid services market, which was worth US$ 2.7 billion in 2003 and expected to touch US$ 5.7 billion worldwide by 2005. ‘OneCard is positioned to benefit both the site owners by generating revenue for them and the Internet users by ensuring a better quality of services paid for by one convenient and widely available prepaid card,’ says Mohammed Al-Ballaa, President of NTG. The Saudi market currently has more than 30 different prepaid card brands in multiple denominations for various services, which is believed to cause lot of inconvenience among customers. From a service provider point of view, investments in distribution mechanism to sell separate cards is leading to poor quality of service says NTG. The launch of OneCard is expected to be a significant move in the Middle East, where consumers are still reluctant to use credit cards for online payment, besides provide these services to internet users who do not or cannot have credit cards, such as youngsters. “The customer just buys OneCard prepaid card and fills up his account on the OneCard website to buy from numerous exclusive web services and subscriptions, as well as any other prepaid card of any denomination available in the Saudi market. On the other hand, a simple integration process, full account management, a transparent and foolproof system to settle payments is available for any website that wants to sell anything through OneCard,” says Rashid Al-Ballaa, general manager of OneCard. By logging on to Onecard.net, users can buy any service they may need and subscribe to the ISP of their choice besides avail the 24/7 telephone support. The US$213 million, NTG , also provides NetAd-vantage, one of the largest online media sales representation company in the Arab world, and Mubasher Live, a live stock information service on the Saudi stock market.

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