JVC family gathering in Dubai

Japanese electronics giant JVC will meet with over 800 distributors and retailers in Dubai this month for a regional strategy and product launch event, the “JVC Experience”.

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By  Alex Malouf Published  April 14, 2004

Japanese electronics giant JVC Gulf announced today it will host over 800 of its Middle East, Mediterranean, Central Asia and Africa distributors and retailers from April 19 to 22 for a regional strategy and product launch event. During the course of this event, JVC intends to convey to distributors and resellers its sales and marketing strategies, while revealing the 2004 JVC product range. “It is very important for JVC to gather its family of retailers and distributors together in one place,” said Y Yamamoto, president, JVC Gulf, “the event will give us the opportunity to showcase the up-and-coming JVC technology that our retailers will be selling this year, and to thank them for their sterling efforts in generating sales and in raising the JVC brand profile.” JVC will use the exhibition as an opportunity to brief distributors and resellers on technical issues, to further expand their knowledge of the JVC product range which they can pass onto customers. “We will have detailed product briefings and demonstrations throughout the day,” said Y Matsushima, General Manager Sales, JVC Gulf. “In turn, our retailers will be able to explain product benefits and give in-depth product demonstrations to their customers when they return to their outlets, raising the bar in customer service.” The JVC Experience Exhibition, coordinated together with JVC’s UAE distributor Oasis Enterprises, will open to the public on Friday 23rd, showcasing JVC’s product lineup. “We hope that members of the public will be as excited as we are by some of the products JVC has available in its flat-screen, video and audio ranges this year,” said Matsushima. “All-in-all, our retailers and customers can expect some real ‘wow-factor’ products from JVC.”

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