Iomega signs ITE Distribution in UAE

Storage product vendor Iomega has signed up ITE Distribution in UAE to build and develop its product sales with extra emphasis on selling through retail channels.

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By  Stuart Wilson Published  April 11, 2004

New-York quoted Iomega Corporation, a global leader in data storage, has recruited ITE Distribution as a distributor in the United Arab Emirates (UAE), to help it break into more markets. ITE Distribution was selected for its focus on the retail channel and the complementary nature of its existing product range. “Iomega is always open to forming new relationships with partners who are committed to work with Iomega in growing the business,” said Chris McPherson, managing director, Asia Pacific, Iomega Corporation. “And the fact that ITE Distribution gives great merchandising support to channels is certainly a plus point for us.” “The Middle East is still a growth market for Iomega, as we continue to provide customers with innovative, superior quality products based on advanced technology and product development,” he added. “ITE is pleased and excited about raising the brand visibility and broadening the customer base for Iomega in the region. With their range of excellent products and strong brand recognition, Iomega and ITE create a perfect partnership of products and value-added distribution,” commented J. H. Jafery, managing director, ITE. ITE Distribution already has vendor agreements in place with Logitech, Labtec, Symantec, Kingston, Belkin, Targus, Corel and ADS Tech. Selling into retailers requires a range of specialist skills that not all distributors can offer, such as merchandising assistance and special promotions.

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