iiyama appoints regional distributor

Monitor vendor iiyama has revitalised its channel activities in the Middle East, CIS and Africa by appointing Al Sayegh Brothers Trading as a distributor across the region. iiyama had previously been working with Netherlands-based Eurobridge until it went bankrupt in February 2004.

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By  Stuart Wilson Published  April 8, 2004

Monitor vendor iiyama has revitalised its channel activities in the Middle East, CIS and Africa by appointing Al Sayegh Brothers Trading as its exclusive regional distributor. The new deal offers iiyama greater penetration in the UAE, Yemen, Bahrain, Saudi Arabia, Oman, CIS countries and Africa. iiyama had previously been working with Eurobridge. “The Dutch mother company of Eurobridge Middle East was declared bankrupt a few months ago,” says Teo de Lange, iiyama area manager Middle East. “Al Sayegh brothers approached us with an attractive offer because they are a specialist monitor distributor.” “Al Sayegh has excellent routes into the reseller channel including large retailers,” adds de Lange. “They also have excellent knowledge of the markets outside Dubai in major target countries such as Saudi Arabia. The Middle East is the fastest growing market in the world and is vital to iiyama’s success.” “With the addition of iiyama LCD Monitors and LCD TV's in our current product line, Al Sayegh Brothers Trading will reinforce the dominance in the Digital Display Devices market,” adds Abdul Jabbar Al Sayegh, chairman of Al Sayegh Brothers Group. iiyama will appoint sub-distributors to give its new client reach across the region. The task now is to build up the iiyama brand and take on some of the major names already established in the Middle East monitor market such as LG and Samsung.

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