Bonus Skywards points for online bookings

Emirates is offering bonus points for Skywards members if they book their tickets online.

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By  Neil Denslow Published  April 8, 2004

Emirates is seeking to persuade more customers to use it web site for ticket purchases by offering bonus points for Skywards, its frequent flyer programme. Booking online will earn first class passengers 150% more than the usual number of points, business class passengers 125% more and economy travellers, 75% more. As an example, a passenger booking a return first class ticket from Dubai to London would receive 6828 miles plus the first class bonus of 6828, anyway, in addition, for booking online they will get a bonus 10,242 points, giving a grand total of 23, 898 points. “Last June, we relaunched our internet booking facility, with better, more user-friendly features, and offered double the Skywards Miles usually earned, in an awareness drive to our customers,” explains Ghaith Al Ghaith, Emirates’ executive vice president for commercial operations worldwide. “We now offer the online booking facility in 23 countries and we’re planning to introduce it in other countries, notably China and the USA when we start services there within the next few months. We hope that this incentive for earning Skywards miles will attract new customers to book with us online,” he adds. “Online booking is a convenient way to receive tickets and saves time and money for both customers and Emirates. We realise that it will never totally replace the work of our partner travel agents who provide an invaluable service to our customers who rely on them to advise them on destinations, to guide them to the best offers and to help them plan their itineraries,” Al Ghaith continues.

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