Samsung appoints two new distributors for UAE market

Electronics and IT giant Samsung has appointed Trigon Computers and Redington as distributors in the UAE. Trigon will focus on Samsung’s printing and imaging solutions, while Redington will take on monitor, optical storage and hard disk drive distribution.

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By  Alex Malouf Published  April 7, 2004

Electronics and IT giant Samsung has appointed Trigon Computers and Redington as distributors in the UAE. Trigon will focus on Samsung’s printing and imaging solutions, while Redington will take on monitor, optical storage and hard disk drive distribution. Commenting on the strengths of the two distributors, Y.Y.Shin, GM, Samsung Gulf Customer Satisfaction (GCS), said: “Trigon and Redington are some of the foremost distributors of high-end information technology products in the UAE, as well as in the GCC. Their IT proficiency with products and peripherals, coupled with their existing customer set and distribution experience in the UAE set them apart during our final selection process. We are pleased to have them on board.” Raj Shankar, director, Redington Gulf FZE, added: “The addition of Samsung to our brand portfolio is very strategic and will greatly enhance our sales revenue, image and channel reach. Given Redington's wealth of experience in the distribution business, and also its extensive and strong channel network, we are confident of augmenting the sales volume and brand domination for Samsung.” Speaking about Trigon’s strategy to increase Samsung’s growth Yehia El Halaby, CEO, remarked: “Samsung has a long and prestigious history in the information technology industry and we look forward to building a strong and successful relationship. Trigon aims to consolidate Samsung’s market share by positioning the company’s printer range strategically within the channel, backed by a dedicated team for each segment and a high-level of marketing and sales promotions.” “The objective behind Samsung’s partnership with Redington and Trigon is to offer high-quality cost-effective products and solutions to existing customers, and to capitalize on the company’s expertise in targeting untapped markets,” said K.S.Vasudevan, a senior manager at Samsung Gulf Electronics when asked about the reasons behind the choice. The appointment of the two should provide Samsung with an opportunity for further expansion in the UAE. Both Redington and Trigon offer extensive knowledge of local channels.

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